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As the Web grows by an estimated 6 million documents a day and with search engines indexing less than half the Web, making sure your site is easily found is imperative.

Search Engine Optimisation (SEO) uses strategic keyword selection and placement throughout your pages' HTML to achieve high rankings in search results.

Search Engine Optimisation and Return On Investment

CEOs and marketing directors focus on strategic, not tactical, goals. They are often unaware of their company's search engine rankings. Those who approve marketing budgets need to know the power of search engine marketing. It's one of the most cost-effective marketing tools available, yet most companies spend little on search engine optimisation (SEO).

Users find Web sites via search engines -- a fact that's been documented time and again. Searching is second only to email as the most popular online activity. How do consumers find products online? According to Jupiter Media Metrix (September 2001):

28 percent type a product name into a search engine.
23 percent go straight to the URL.
9 percent type a brand name into a search engine.
5 percent type a company name into a search engine.
5 percent go to a search engine shopping channel.

A good chunk of business can come from search engines. It pays to know how they work and how they can improve your bottom line.

Our Mission

Grapevine's mission is to significantly increase your online market reach and brand awareness, thereby maximizing the return on your Web site investment.

Our Expertise

At Grapevine, we not only have complete mastery of the fundamentals of search engine optimisation:

keyword selection
additional content
site analysis and recommendations
link popularity strategy
site optimization
metrics for measuring the increase in traffic
directory submissions
avoiding spam

...but as professional marketers ourselves, we go a step beyond and ask you those extremely important questions as well. What are your goals for your search engine positioning campaign? What part will search engine positioning play in the marketing of your Web site?

Markteing

Grapevine is credited with pioneering the practice of search engine positioning, but of more importance, while serving the country's largest and most recognized companies, we have learned that technology alone cannot solve the behavioral challenge of driving people to your Web site.

Grapevine are professional marketers and we realize that increasing qualified traffic to your Web site is just part of meeting your goals.

Enhance Accessibility and Improve Usability

Search engine optimization (SEO) of your site for search engines enhances accessibility and improves usability, but benefits go further than that. It's smart to ensure that your site is viewable and navigable from a wide variety of Web clients and for people accessing the Web from a variety of different environments.